Creator tech company Animeta announces top-level hires

Animeta, the creator tech company launched by former Cosmos-Maya CEO Anish Mehta, has announced several hires.

As per the company, the new leadership team brings together professionals from the tech and media companies in the world, positioning the start-up for success in the Asian creator space.

The new appointees include Vipasha Joshi as COO, Krishna Desai, as CPO and Biswamitra “Vishu” Ray who will look after branded content and creator projects at Animeta.

These appointments follow the recent announcement of Devdatta Potnis as its CEO, who was previously with Cosmos Maya and Viacom.

In his role as CEO, Potnis is responsible for growth, scalability and building a team at Animeta. Most recently, he was the chief growth officer at Indian animation studio Cosmos-Maya.

“Our AI-powered platform will provide talented creators with multi-platform monetization opportunities while increasing their communities in regional and international markets. I am glad that we have a stellar team with the right and relevant experiences to accomplish this.”

Joshi will lead creator growth and content strategy at Animeta across all major verticals, languages and regions. Joshi’s experience includes eight years as head of diversity at Google India, and stints at Dentsu and Jellysmack, where she developed the creator program in APAC and grew creator revenue fivefold across multiple platforms.

“Animeta offers holistic, all-encompassing, sustainable growth for our creator partners, and I am happy to make a meaningful difference in the creators’ lives,” said Joshi.

On the product side, Chief Product Officer and Data Scientist Desai will oversee the development of Animeta’s AI-powered platform to provide data and business intelligence to drive the company’s operations.

With over 22 years of experience in the television and media industries, Desai has built data-driven plans for multinationals, including WPP and WarnerMedia, where he held the position of network head.

“I am excited to build an AI-powered tech product that has the potential to change the lives of millions of social content creators across the world and bring about a paradigm shift in the industry", said Desai.

Rounding out the new leadership team, Ray will serve as SVP of branded content and creator projects, focusing on superstar creator growth and partnerships. Ray previously spent eight years at Meta, where he led creator strategy for Facebook and Instagram in India and managed the platforms’ relationships with the country’s most followed and talented creators.

“I’m fortunate that my creator friends perceive me as an enabler,” said Ray. “With my role at Animeta, I intend to do exactly that — enable more opportunities for creators and bring about a holistic, concerted effort which will lead to their sustained, scalable, well-rounded growth.”