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CRIF High Mark, a credit bureau in India, has tied up with Terribly Tiny Tales for a social media campaign to drive relevance for credit scores. The campaign aims to create awareness around credit scores and encourage people to maintain a good financial health.
According to CRIF CreditScape, the demand for personal loans demand is being driven by millennials and young borrowers in the age group of 18-30 years with an increase in share from 27% to 41% in annual originations in the last two years.
The rising millennial population has embraced the idea of easy credit, considering new customised credit offerings for medical emergencies, day-to-day expenses and small-ticket purchases. Hence, there lies an opportunity and need to educate these younger, digitally-savvy borrowers on the role of credit scores, how to better manage their credit lifestyle, a practice that will add value to the financial health of the country’s younger population in the long run.
A few snackable content pieces created by TTT for the brand:
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The first story of the campaign went live on January 18.
Almas Khan, VP and Head Marketing, CRIF India, said, “As a brand, CRIF is focused on consumer education. We are happy to partner with Terribly Tiny Tales to drive our education efforts on the importance of having a healthy credit score. Through this new-age youth-centric platform format, we hope to create conversations around credit scores and that it is a number that matters to everyone.”
Shreya Shively, Chief Revenue Officer at Terribly Tiny Tales, said, “At TTT, we’re very excited to partner with CRIF India in this initiative. We believe it’s important to educate millennials about the need to maintain a healthy credit score and better manage their financial health. And what better way to do it than through engaging and fun storytelling?”