Cruelty-free lifestyle brand Zouk organises Vegan Creators Day and Awards in partnership with PeTA India

Cruelty-free lifestyle brand Zouk recently held its first Vegan Creators Day and Awards.

At the event held on November 26, the contribution of vegan creators in influencing Indian consumers in making cruelty-free choices was honoured and appreciated. 

Organized in collaboration with PeTA India, vegan creators came together to share their vegan origin story, how they think about content creation for veganism, and the influence they have had on consumers.

Many of them have thousands of followers on social media platforms like Instagram and YouTube. These creators share their daily stories of how they adopt a vegan cruelty-free lifestyle, be it in bags and footwear or in food or cosmetics.

Nutritionist and Integrative Health Coach Neha Ranglani, and Yoga Instructor, Ishwari are some top winners from the list chosen by the expert jury panel.

Marathi actor and Big Boss Marathi Season 4 fame Ruchira Jadhav also graced the event with her presence. Further, the event saw a musical performance and a panel discussion with Monica Chopra, Manager, PeTA India, Prof. Anu Sinha from St. Xavier’s Institute of Communications, and the vegan content creators. 

As a run up to the event day, Zouk did multiple live sessions on Instagram. These sessions covered insights from select jury members on topics like “Adopting veganism for building a brand” to an interactive discussion with some creators.  

Zouk particularly chose November to host this mega celebration, given it is also World Vegan Month.

Disha Singh, Founder and CEO of Zouk, said, “From being a small brand, we have grown in scale to be able to celebrate the valuable contribution of creators in our journey. We owe it to them for building awareness about veganism and cruelty-free lifestyle choices, which has benefited Zouk as a brand and many others. So, this was our small way to celebrate the creator community and award some of the top creators, who are loved by millions across India. My team is already planning how we will make the next edition bigger and better. We hope to even include some international vegan creators next time, who can share their experiences and best practices.” 

Pradeep Krishnakumar, Co-founder and COO of Zouk, said, “When we started Zouk, we researched the different materials used in making bags. We saw horrific videos of how animal-based leather is made and decided we did not want to put our life’s work to it. Thus, we decided to make Zouk a vegan brand. When we launched, few consumers would comment asking how bags can be vegan. We have taken the effort via putting our digital content and collaborating with thousands of content creators to build that awareness. Today, over 2.5 lakh happy customers of Zouk have adopted a more cruelty-free, responsible lifestyle. Everyone is aware and they are proud of carrying a vegan Zouk product. We also recently launched footwear, which is also PeTA certified vegan. This is just a start and we believe India will see a massive shift towards responsible, cruelty-free consumer choices in the next five years.”

“PETA India is proud to be associated with Zouk, a fully vegan brand that is committed to being ethical in every way and is encouraging more and more people into the conversation about living vegan. The Vegan Creators event is such an engaging way to bring together passionate individuals who care about animals and the planet, and what better than World Vegan Month to celebrate compassion,” said Monica Chopra, Manager of Fashion, Media and Celebrity Projects, PETA India

The event was backed by Loci & Toot, a restraunt at Bandra in Mumbai. The event also had some digital partners such as St. Xavier’s Institute of Communications.