D2C brand Plum launches #PlumSquad digital campaign to build the next generation of beauty content creators

Plum, the 100% vegan and cruelty-free beauty and personal care brand, has announced the launch of its content creator program the #PlumSquad.

The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career.

Those interested in taking part will have to visit Plum Squad website, fill out the form and submit an entry. They will have to capture beauty content in any form – make-up vlogs, tutorials, skincare and haircare routines – via YouTube videos/Instagram reels.

Shortlisted creators will then have to go through a selection process, aimed at identifying those with a passion for content creation and a knack for engaging audience.

Up to five creators will be made a part of the Plum Squad. They will come on-board as full-time employees and work closely with the marketing team at Plum Headquarters.

The creators will stand a chance to star in video content and be the face of Plum across all social media channels. They will also get exclusive access to Plum labs, new launches etc. Further, they will also get first access to trials of newly launched products, free goodies and more. 

Shivani Behl, Chief Marketing Officer at Plum, said, “We have always been a brand that believes in keeping it real. So, giving promising, young talent a chance to express themselves is a natural extension of our brand ethos. Today, there is an abundance of untapped creative energy amongst our nation’s youth, who only need a springboard to showcase their skills. As a brand, we want to give their raw talent a direction to help kickstart their careers. Through our #PlumSquad campaign, we want to offer budding content creators, who love everything beauty and skincare, a platform to ignite their creative minds. We do hope this communication will inspire more people to join our mission of adding real goodness to our world and we look forward to seeing the best entries.”

Enthusiasts around the country can submit their videos by February 6, 11:59 pm.