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Heritage Foods, one of the largest private-sector dairy enterprises in South India, has launched a web series titled ‘Heritage Bytes – With Chef Bhakti Arora’.

GenY Medium, a full-service digital marketing agency, has co-conceptualised and executed branded content for the food brand.

The web series went live during the festive season in October 2019. The brand will continue to release new episodes until March 2020.

The series, backed by strong consumer insight, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family. The web series is part of the brand’s larger objective to grow its digital assets and drive consumption for its products.

Chef Bhakti Arora can be seen cooking, featuring some of Heritage’s Dairy Products with foods relevant to the festival season and for day-to-day consumption. The web series highlights the easy usability, nutritional factor and value provided by the Heritage Products.

The recipe videos garnered five million views in a span of 45 days with 46% people viewing the complete recipes.

Commenting on the web series, Yashwant Kumar, CEO, GenY Medium, said, “We are delighted to be a part of their journey and are proud to launch this innovative campaign. It is always an enthralling experience to work with a brand like Heritage Foods. It is truly great to work with a brand that is as true to its roots and values as they are.”

Sarbojeett Mukherjee, Head, Marketing, Heritage Foods, stated, “The campaign designed by GenY Medium helped promote the brand as a wholesome nutrition company and strengthen the belief of ‘Health & Happiness’ and ‘Nutrition to Nation’. To work with an agency and creative minds that are aligned exactly to your brand image is exactly what we looked for.”

Web series videos: