Dating app OkCupid emphasises real stories over selfies through #SubstanceOverSelfies

The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

BuzzInContent Bureau Delhi, January 14, 2019

They say that ‘a picture is worth a thousand words’. But does that hold true for dating? While selfies are a trend right now, and seemingly here to stay, there is very little that they con...

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OkCupid, #SubstanceOverSelfies,

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Dating app OkCupid emphasises real stories over selfies through #SubstanceOverSelfies

The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

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Dating app OkCupid emphasises real stories over selfies through #SubstanceOverSelfies

The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

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What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account