Disney+ Hotstar launches self-shot celebrity content capsules Celebs@Hotstar

Disney+ Hotstar has given its audiences a new avenue to engage with their favourite celebrities through innovative, self-shot celebrity content capsules Celebs@Hotstar. Celebrities such as Masumeh Makhija, Sarah Jane Dias, Nakuul Mehta, Raghu Ram and Rajiv Lakshman offered a glimpse into their lives and passions through their exclusive channels on the platform. 

Celebs@Hotstar offers brands an opportunity to associate with a highly engaged audience. Brands can partner with the right celebrity content creator and build brand affinity. The platform provides a dedicated account page where branded content is displayed along with a tracking feature for brands to monitor the traction for transparency.

The content can be accessed here

Masumeh:

https://www.hotstar.com/in/tv/eatlovelive-with-masumeh/1260037743

Raghu & Rajiv:

https://www.hotstar.com/in/tv/twintimate-with-raghu-and-rajiv/1260037532

One of the popular channels – Eat. Love. Live. with Masumeh – features acclaimed actor and trained chef Makhija. In the show, she gives the audience a glimpse into her life that centres around farm-to-table sustainable eating and cooking. Her content has already garnered over 6.7 million views on Disney+ Hotstar.

Speaking about associating with Disney+ Hotstar, Makhija, said, “I have always been passionate about eating right and healthy. However, I also need my food to be delicious! I believe more people should use sustainable products in their cooking. I’m glad to have worked with Disney+ Hotstar.  The Celebs@Hotstar platform helps me share my passion for food with a wider audience.”

Actor Dias, through her beauty and wellness-centred show ‘Sarah and The Feel-Good Company’, helps viewers with ways to keep their mind, body and soul healthy. The show has garnered over 7.6 million views.

“Feeling good works from the inside out. So, Sarah and The Feel-Good Company was developed keeping in mind just that. I'm a firm believer in the importance of a physical and mental balance of wellness and well-being and hence my content is curated around that theme. Having a platform like Disney+ Hotstar was the perfect bridge to the millions out there who needed a bit of a pick-me-up for their overall well-being,’’ said Dias.

Brothers, popular actors and VJs Ram and Lakshman take viewers through their daily lives in a fun and entertaining way.

Ram and Lakshman said, “Disney+ Hotstar has always delighted viewers with interesting initiatives and differentiated offerings. It’s a privilege for us to associate with them to connect with our fans and followers. Twintimate gives fans intimate access to our family lives and experiences with each other. It’s a peek into the real us. For engaging concepts like these, Disney+ Hotstar feels like home.”