Dr. Oetker India, ET Money collaborate with Rusk Studios for ‘Kuch Love Jaisa' web series

The products of both brands are integrated in the story line to reach out to a larger set of audience

BuzzInContent Bureau
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Dr. Oetker India and ET Money, the FinTech company, has collaborated with Rusk Studios and Alright for their latest web series, ‘Kuch Love Jaisa’.

The four-part web series features Aadar Malik, Simran Kaur Hundal and Badri Chavan and is being streamed on YouTube.  

The series revolves around the lives of two single parents, who despite their busy lives, want to create home-made and exciting daily meals for their kids. Dr. Oetker’s products are the kitchen partners of the protagonists of ‘Kuch Love Jaisa’ by helping provide taste and convenience in creating restaurant style food at home. 

Similarly, ET Money’s key solutions — fund report card, tax saving instruments and their platform that assists the user in understanding complex investment options and making the right investments in mutual funds — play a key role in helping the protagonists stay ahead of their finances.  

Rusk Studio’s Director of Sales, Rahul Arora, said, “We have been associated with ET money since last year and have been able to help the brand to establish its USPs through relatable brand integrations in our content and with the kind of content that we plan in the coming future we see a lot many associations happening between ET Money and Rusk Media. Dr. Oetker, with its vast array of easy to use and delicious product offerings was just the ideal collaborator for the show’s storyline. Our protagonists, both single young parents, relied on Dr. Oetker’s quality products to bring a smile on the faces of their families at mealtimes. We will be creating similar engaging content with these brands in the coming months.”  

Rusk Studio’s Head of Revenue, Karanvir Sofat, said, “We are dedicated to model content that caters to the needs of today’s generation and act as a bridge between brands and their audience by helping the former foster connections with the latter. We are delighted to collaborate yet again with ET Money for the series and onboard Dr. Oetker for the first time with ‘Kuch Love Jaisa’. It was a pleasure working with both organisations and we look forward to continuing to do so in the future.”

In the coming months, Rusk Studios will also be launching succeeding instalments to its flagship content: Couple Goals, Backpackers, Date With Senior- all centred around love and the lives of Gen-Z and millennials.

Dr. Oetker India Web series Kuch Love Jaisa Rusk Studios ET Money