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The Viral Fever (TVF) and self-drive car rental brand Drivezy have launched the next season of one of its most-loved series –Tripling. The web series is about three siblings, Chandan, Chanchal and Chitvan, as they embark on another engaging road trip. Season 2 of Tripling will be rolled out on April 5 and will stream on TVFPlay and SonyLiv.

A quirky take on modern family relationships, the siblings have resonated deeply with the sensibilities of the young audience. Season 2 takes the story further with a new twist in the tale.

Tripling is directed by Sameer Saxena, the Chief Content Officer and Head, TVF Originals, and written by Akarsh Khurana and Sumeet Vyas, who stars as one of the leads on the show. The star cast includes Maanvi Gagroo, Amol Parashar and Kunal Roy Kapoor. 

With this season and the platform’s association with Drivezy, the team seeks to enhance brand awareness, utilising the platform’s understanding of the audience’s content consumption patterns and preferences. Right from ideation being in sync with the brand’s brief to amplification, the digital platform has employed its insights, research and content creation capabilities for the integration.

Sameer Saxena, Chief Content Officer and Head, TVF Originals, said, “We received an overwhelming response for the first season of Tripling and that compelled us to return with the show for the second time. Today, Tripling is one of the most memorable series in the digital space that strongly resonates with our audience with strong characters and fun moments in a modern Indian family; we wanted to utilise that aspect and weave into it the core ethos of Drivezy.”

Commenting on the collaboration, Ashwarya Singh, CEO and Co-Founder, Drivezy,  said, “Being a travel and transportation platform, we want to enable our customers to move towards consuming content online and on the move. Our customer demographics have varied culture, geographies and languages and TVF is a platform that appeals not only to the urban audiences but to viewers across the nation. Drivezy aims to provide a culturally relevant and truly Indian travel and entertainment platform for the country's evolving digital users who are frequently travelling."

Talking about the association, Amogh Dusad, Head, Content, Partnerships and New Initiatives, Digital, Sony Pictures Networks India, said, “With more than 350 million online video viewers, these are exciting times for digital video content in India. At Sony Liv, we have ambitious plans to expand our content offerings in the coming months. Partnership with TVF to stream Tripling season 2 on Sony Liv is the first step towards that direction. We intend to work with the best digital content creators in the industry and offer unique and remarkable stories to viewers.” 

TVF said its innovative and creative prowess to drive the brand’s message can be gauged by the fact that Drivezy will launch its services in various cities when the Tripling trio visits those regions on the show. The innovative alignment of the branded content and the on-ground activities of the brand are aimed to strongly drive home the brand’s message.  

The multimedia communication will be run on key platforms, including print, OOH, multiplex and digital activation. 

The trailer of the web series: