Dubai Tourism's latest film ‘A story takes flight' showcases city's lesser known attractions and hidden gems

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced the launch of a new campaign film titled ‘A Story Takes Flight’ collaboration with Hollywood actors Gwyneth Paltrow, Kate Hudson and Zoe Saldana. The campaign features the actresses embarking on three journeys of exploration through Dubai, filled with inspiration, discovery and human connections. This new global campaign resolves the mystery of the last edition of Dubai’s popular #BeMyGuest series when Shah Rukh Khan bumped into Hollywood actress Gwyneth Paltrow on a beach in the last video.

The campaign showcases unique locations spread across the Emirate that include the old souks, the Dubai Creek and the vast expanse of sand dunes. Building on Be My Guest, it continues to introduce the Indian audience to the city’s less well-known attractions and hidden gems, encouraging travellers to discover the unexplored and authentic side of Dubai.

Shot by Emmy and Director’s Guild award-winning director, Reed Morano, the film captures the essence of each actress and the intimate relationships between them, all while capturing the beauty of Dubai. Shot over eight days with a crew from over 30 nationalities, the production of the film evokes the spirit of a city born from multiculturalism, which continues to thrive as a consequence of people from all walks of life calling it home.

The film:

Sharing his views on the recent campaign, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “The people of Dubai reflect the city’s underlying spirit, where the pursuit of excellence has no finish line. ‘A Story Takes Flight’ is unlike any other film in that it speaks to this defining character of our city. It is a story of each person's discovery through their interaction with Dubai. Regardless of who you are or where you are from, your journey with us also has no finish line – and the paths to explore are endless. As a city, we were thrilled to have the opportunity to host Gwyneth, Zoe and Kate, and work with such an incredible director, which Reed is. Through the eyes of the actresses, we see the values, connections, and experiences that are engrained in the fabric of Dubai. This is what we represent. We are proud to be a city home to over 200 nationalities and we welcome visitors to write the next chapter of their story here.”