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Click on the Image to watch the Ad Film

Edelweiss Retail Finance Limited (‘ERFL’), the retail lending arm of the Edelweiss Group, launched a Digital film titled “Naamkaran”, in association with Terribly Tiny Tales (‘TTT’) for their micro, small and medium lending business (‘SME Lending’).

The branded content has woven Edelweiss subtly, while conveying the message that the brand is a business partner for the SME customer’s entire journey, and will help ensure that their business aspirations are fulfilled.  The film thus showcases how Edelweiss SME Lending is poised to serve the needs of the self-employed, with ease and convenience, to help drive business growth.

Speaking about the new film, Arun Nayyar, Head - SME lending, ERFL, said, “We as an organisation keep our customers at the core, hence we pride ourselves in understanding the customer mindset and providing the right service for their convenience. This film conveys this message to our target audience”.

Commenting on the film, Shabnam Panjwani, Head – Marketing and Communications, Edelweiss Group, said, “Our SME Lending process is one of the simplest in the market today. This film conveys our simple message - that while planning your entrepreneurial journey, getting a loan should not be a pain point, and we are here to help. The message has been portrayed beautifully by TTT with this video”.

Chintan Ruparel, Co-founder and Chief Creative Officer - Terribly Tiny Tales, added, "This is our first collaboration with Edelweiss. We spent a great deal of time underlining one core philosophy that resonated with all of us - and we found it. Naamkaran is a familiar story of a situation that most people find themselves in, with a simple insight at the heart of it. You can try and resist or shy away from the attention your family showers on you, but there is no escaping it.”

Edelweiss empathizes with this #CanDo belief system and launched a hard-hitting campaign to celebrate the #SpiritofEntrepreneurship of the new-age Indian business owners who aspire to aim high, scale-up and exceed business goals, regardless of any limitations or hurdles. This film is the second step of the same campaign.

The Film:


Storytelling Partner: Terribly Tiny Tales

Director: Sonam Nair

Film Production Company: The Frog Pond