Eleve Media launches CreatorTag platform

Founded by Prince Khanna and Rohit Khanna, Eleve Media has introduced CreatorTag, a comprehensive mar-tech platform, a SaaS solution for brands, and an app for content creators.

Rohit said, "In an era characterised by data privacy concerns, strategic creator partnerships for product placement offer authenticity without compromising privacy, thus redefining marketing."

The rapid growth has established creator marketing as a cornerstone of modern brand strategy, with an increasing share of ad spend. Nevertheless, its true impact on driving commerce has often been debated, alongside concerns about measurability, scalability, cost, fraud, and operational issues.

Despite these concerns, brands have no choice but to engage with influencer/creator marketing meaningfully. CreatorTag represents a paradigm shift in achieving this by facilitating access to diverse creator groups, vetting their authenticity through data, streamlining operations, and delivering measurable results through CreatorTag mobile app integration.

Prince said, "With our product, our aim is not just to capture a slice of the $100 billion creator economy; we're here to expand the entire pie"

CreatorTag offers a comprehensive suite of tools for creator intelligence and exploration across seven major social media platforms.

“With over 9 million authentic creator profiles and real-time insights, our platform employs fake follower audits to maintain brand safety,” said the company statement.

In contrast to other platforms, CreatorTag manages the entire campaign lifecycle, from influencer/creator research and their onboarding to briefings, contract negotiations, content reviews, payment, measurement and sales reporting. These features allow efficient onboarding with hundreds of creators working concurrently across paid collaborations, coupon campaigns, or barter campaigns.

For creators, the app empowers them to access brand collaborations and monetise their content, irrespective of their follower count. It also features an intelligent AI caption and hashtag generator to enhance their content and ease the hassle of constantly creating copy/captions for social media platform posts.

Manish Vij, Venture Builder at Smile Group, said, "CreatorTag's launch signifies a significant milestone in the creator marketing landscape. Eleve Media's market presence and the vision of Prince Khanna will redefine how creators and brands connect, opening up new opportunities and possibilities in the industry."