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The Advertising Club has announced the shortlists for Emvies 2019 that recognises measurable and significant contributions in the field of media.

This year, 35 content case studies have made the cut in the three subcategories of Best Media Innovation.

  1. Branded Content – Use of Branded content in film, TV, music video, sponsorship
  2. Branded Content – Use of Branded Content Created for Digital, OTT or Social Media
  3. Best Use of Influencer Marketing for a brand

The case studies will come up for final presentation between September 23 and 27, 2019.

Last year, Wavemaker was Media Agency of the Year while Vodafone was Client of the Year for the second time in a row. The Grand Emvie went to Lodestar UM.

Day 1: Monday, September 23, 2019

  1. Best Media Innovation: Branded Content – Use of Branded content in film, TV, music video, sponsorship

S.No

Brand

Entry Title

1

Castrol CRB

Truck Aasana

2

Google Home

OK Google! Let’s have some Koffee!

3

Castrol India

Super Mechanic Contest

4

Ola Cabs

Heroes of Ola

5

BYJU’s App (Think & Learn Pvt. Ltd.)

BYJU’s 1 Home demonstration that reached 23 million households

6

McDowell’s No.1 Soda

McDowell’s No.1 Soda : No.1 Yaari Jam

7

Google Home

OK Google, let’s talk cricket

8

Pantaloons

The Style Stage of Swaggers

9

Lux

Male influencers for female brands? Yes we did it for #HeForShe

10

Google Duo

Missing your loved ones- #BeThere (Duo – India Idol)

11

Brooke Bond Red Label

Bringing Two Rival Nations Together Over a Different ‘Cup’

12

Pepsi

Har ghoonth main swag hai

Day 2: Tuesday, September 24, 2019

2. Best Media Innovation: Branded Content – Use of Branded Content Created for Digital, OTT or Social Media

S.No

Brand

Entry Title

1

Mutual Funds Sahi Hai

Education with entertainment – Yeh Meri Family

2

Women’s Horlicks

Stories of Strength

3

Netflix

“A story that shook the nation”

4

Kurkure

Kurkure Contains Plastic?

5

Skoda Auto

Pursuits by Skoda

6

Brooke Bond Red Label

India’s first Isspeshal band

7

Mercedes-Benz

Rushes – #LiveTheRushes

8

Nicotex Nicotine Gum

#EkCigaretteKam – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time

9

Dabur Red Toothpaste

Dant snan

Day 5: Friday, September 27, 2019

3. Best Media Innovation: Best Use of Influencer Marketing for a brand

S.No

Brand

Entry Title

1

Flipkart

How we orchestrated the biggest ever television celebrity collaboration

2

Kellogg’s India Private Limited

Nourish Your Dreams

3

Cadbury Dairy Milk Silk

Making more than 1 million “hearts pop out” on Valentine’s Day

4

American Tourister

Virat inspires youth to show their swag

5

Chakra Gold

Breaking traditions can be anyone’s cup of tea

6

Britannia Good Day Chunkies

How we leveraged food influencers to boost trial generation

7

Brooke Bond Red Label

India’s first Isspeshal Band

8

ALTBalaji

Home… It’s a Feeling

9

Netflix

Papa kehte hai…choose who you become

10

Aditya Birla Health Insurance

#JumpForHealth

11

HDFC Life

Behind the journey

12

Volvo Cars

Make Your City Safe

13

Britannia – Marie

How we leveraged regional celebrities to help transform a homemaker into a super homemaker

14

Ariel

Now It’s time Sons- Share the Load

 

Content@BuzzInContent.com