The Advertising Club has announced the shortlists for Emvies 2019 that recognises measurable and significant contributions in the field of media.
This year, 35 content case studies have made the cut in the three subcategories of Best Media Innovation.
- Branded Content – Use of Branded content in film, TV, music video, sponsorship
- Branded Content – Use of Branded Content Created for Digital, OTT or Social Media
- Best Use of Influencer Marketing for a brand
The case studies will come up for final presentation between September 23 and 27, 2019.
Last year, Wavemaker was Media Agency of the Year while Vodafone was Client of the Year for the second time in a row. The Grand Emvie went to Lodestar UM.
Day 1: Monday, September 23, 2019
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S.No |
Brand |
Entry Title |
1 |
Castrol CRB |
Truck Aasana |
2 |
Google Home |
OK Google! Let’s have some Koffee! |
3 |
Castrol India |
Super Mechanic Contest |
4 |
Ola Cabs |
Heroes of Ola |
5 |
BYJU’s App (Think & Learn Pvt. Ltd.) |
BYJU’s 1 Home demonstration that reached 23 million households |
6 |
McDowell’s No.1 Soda |
McDowell’s No.1 Soda : No.1 Yaari Jam |
7 |
Google Home |
OK Google, let’s talk cricket |
8 |
Pantaloons |
The Style Stage of Swaggers |
9 |
Lux |
Male influencers for female brands? Yes we did it for #HeForShe |
10 |
Google Duo |
Missing your loved ones- #BeThere (Duo – India Idol) |
11 |
Brooke Bond Red Label |
Bringing Two Rival Nations Together Over a Different ‘Cup’ |
12 |
Pepsi |
Har ghoonth main swag hai |
Day 2: Tuesday, September 24, 2019
2. Best Media Innovation: Branded Content – Use of Branded Content Created for Digital, OTT or Social Media |
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S.No |
Brand |
Entry Title |
1 |
Mutual Funds Sahi Hai |
Education with entertainment – Yeh Meri Family |
2 |
Women’s Horlicks |
Stories of Strength |
3 |
Netflix |
“A story that shook the nation” |
4 |
Kurkure |
Kurkure Contains Plastic? |
5 |
Skoda Auto |
Pursuits by Skoda |
6 |
Brooke Bond Red Label |
India’s first Isspeshal band |
7 |
Mercedes-Benz |
Rushes – #LiveTheRushes |
8 |
Nicotex Nicotine Gum |
#EkCigaretteKam – Anthem of Determination. Making India Lung Cancer free – one cigarette at a time |
9 |
Dabur Red Toothpaste |
Dant snan |
Day 5: Friday, September 27, 2019
3. Best Media Innovation: Best Use of Influencer Marketing for a brand |
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S.No |
Brand |
Entry Title |
1 |
Flipkart |
How we orchestrated the biggest ever television celebrity collaboration |
2 |
Kellogg’s India Private Limited |
Nourish Your Dreams |
3 |
Cadbury Dairy Milk Silk |
Making more than 1 million “hearts pop out” on Valentine’s Day |
4 |
American Tourister |
Virat inspires youth to show their swag |
5 |
Chakra Gold |
Breaking traditions can be anyone’s cup of tea |
6 |
Britannia Good Day Chunkies |
How we leveraged food influencers to boost trial generation |
7 |
Brooke Bond Red Label |
India’s first Isspeshal Band |
8 |
ALTBalaji |
Home… It’s a Feeling |
9 |
Netflix |
Papa kehte hai…choose who you become |
10 |
Aditya Birla Health Insurance |
#JumpForHealth |
11 |
HDFC Life |
Behind the journey |
12 |
Volvo Cars |
Make Your City Safe |
13 |
Britannia – Marie |
How we leveraged regional celebrities to help transform a homemaker into a super homemaker |
14 |
Ariel |
Now It’s time Sons- Share the Load |