Exploring neuroscience and facial recognition to measure content effectiveness, says Wavemaker's Kartik Sharma

As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

BuzzInContent Bureau Mumbai, November 12, 2018

Kartik Sharma

At a time when marketers are increasing their focus on content marketing, most of them are still struggling to explain it to brands if their investment is paying off. To make the impact of content ma...

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Kartik Sharma, Wavemaker,

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Exploring neuroscience and facial recognition to measure content effectiveness, says Wavemaker's Kartik Sharma

As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

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Exploring neuroscience and facial recognition to measure content effectiveness, says Wavemaker's Kartik Sharma

As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

This premium article is available to paid subscribers only.

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