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Faces Canada celebrated lipstick day with a #LeaveAMark campaign on social media. The campaign debuted on July 29 with the participation of 350 influencers reaching across the length and breadth of the country.

The #LeaveAMark campaign was about celebrating women’s accomplishments and their efforts that have made a difference. In turn, leaving iconic memories along a hard-worn journey and creating a community that can empower as well as inspire women and men from different walks of life. Top influencers like Mrunal Panchal, Aashi Wadhwa, Ashi Khanna, and Jaspreet Kaur were the flag-bearers of the campaign along with a plethora of strong inspiring voices with their interpretation of the #LeaveAMark activity.

Aashi Wadhwa’s Instagram post for the campaign:

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A post shared by Aashi Wadhwa (@aashiiwadhwa)

Ashi Khanna’s Instagram post for the campaign:

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A post shared by Ashi Khanna (@ashi_khanna)

Jaspreet Kaur’s Instagram post:

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A post shared by Jaspreet | Beauty & Fashion (@jaspreetkaur_kalsi)

The campaign garnered over two million views and 2000+ engagements. #LeaveAMark campaign witnessed around 400 consumer entries for the contest spanning across cities such as Goa, Mumbai, Vizag, Chennai, Mysore, Kolkata, Delhi, Orissa, Ahmedabad and many more.

The five most inspiring stories from the campaign won makeup hampers worth up to Rs 50,000. Their stories were amplified on the brand page.

Devkey Advani, Creative Director of Faces Canada, said, “The kind of confidence makeup gives us allows us to feel powerful, confident and ready to take on the world. Our goal is to create a movement based on this confidence, which encourages women and men to share their inspiring stories of how they left a mark in different areas of their lives and help uplift one another.”

Makeup being the embodiment of a confident self for women and men, the campaign promoted the idea of being self-assured with makeup.