Fastrack, the fashion accessory retail brand from the house of Titan watches, is not much a believer in influencer marketing. But since the time the brand has brought on board Bollywood actress Ananya Pandey as the brand ambassador for its perfume range last year in December, it started experimenting with influencer marketing a little bit.
It first did a massive campaign on Instagram when she became the brand ambassador for Fastrack Perfume. According to the Sheeko Brandscrore graph, one could continue seeing a slight uptick in Instagram engagement for the next few days. To keep the social media engagement game going, it has again launched another engagement initiative, #ChillWithAnanya.
Sheeko Brandscore graph of Fastrack’s performance on Instagram in a year:
The brand has launched a contest on social media where the winners will get to meet Ananya Pandey. As part of the contest, people have to give reasons why Ananya should hang out with them. They also need to upload details of their Fastrack watches.
Ananya’s Instagram post:
The brand garnered more than 6.5 million views through this activity while fetching maximised instant brand recall and awareness. By utilising Ananya in the campaign, the brand gets to reach out to its target audience due to her massive following consisting of the youth. This is an innovative way to engage the audience in the brand activity, increase customer base and reach a mass audience.
Sheeko Brandscore graph of Fastrack’s #ChillWithAnanya contest’s performance on Instagram:
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