Post Thumb, which recently rebranded itself as ffreedom app, has launched a show titled ‘Icons of Bharat’, in association with the NDTV Network, to celebrate the unheard-of success stories of Indian farmers, micro-entrepreneurs and home-makers.

The idea of the show was generated from the insight that these people might have led seemingly ordinary lives, but in reality, had led extraordinary lives, turning their skills into profitable farming and business ventures.

The show:

Icons of Bharat is a television series that will celebrate the real stories of the people who are committed to building a better Bharat. The show will honour the entrepreneurs and farmers, who have gone against all odds, to achieve financial success by developing their livelihood through small businesses, their farms, or even from their homes.

The 14-episode series started airing on NDTV India on June 5, 2022; Sundays from 9:30 pm to 10:30 pm with a repeat episode on subsequent Saturdays at 9:30 pm.

The news channel said that the ‘Icons of Bharat’ wants to inspire millions of Indians by showcasing the success stories of people who have succeeded in their respective fields. Our icons come from different fields - agriculture, home baking, candle-making, chocolate-making, real estate agents and many more.

The show aims to let Indians know that acquiring a skill does not need much qualification, or a big degree, just a big dream to learn and break free from any preconceived notions. The ease of acquiring a skill of choice has been made simple through platforms such as ffreedom app started by CS Sudheer and all they now need is a commitment to change their life by building a business.

“India is on its way to becoming a global superpower and this is owing to the efforts of every entrepreneur and every farmer who has contributed towards the growth of the economy. However, this is often overlooked. That’s how the idea behind ‘Icons of Bharat’ came about… as we believe these are the people who need to be celebrated. And they have the power to influence the current and future generations of the country,” said CS Sudheer, Founder and CEO of

“NDTV is very pleased to be associated with “Icons of Bharat” - which will focus on success stories in India. Working with the platform IndianMoney’s ffreedom platform we feel sure the show will inspire millions of Indians,” said Prannoy Roy, Co-founder, NDTV.

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the “Shreshtha Icon of Bharat”. And of the ‘Shreshtha Icons’, one will be felicitated as the “Sarvashreshtha Icon of Bharat” in the show finale.

The Jury for the show includes Anand Kumar, an Indian mathematics educator best known for his Super 30 programme, Rashmi Bansal an author, entrepreneur and a motivational speaker, Prafull Billore, also known as MBA Chai Wala and Srikant Sastri, Chairman, IIM Calcutta Innovation Park & President, TiE Delhi-NCR.

Icons of Bharat is now inviting applications. People can submit their entries through the link – or through the ffreedom App.

The show is also calling for audience voting to award Shrestha Icon of Bharat – audience choice. Viewers can vote for their favourite icons by downloading ffreedom app. The voting window for Shrestha icon of Bharat - audience choice would be open from Sunday 9.30 pm till midnight of the following Wednesday.