In a bid to constantly innovate and cater to the changing content consumption habits of the audience, Pocket Aces’ short-form video channel, FilterCopy, has launched a new Instagram-first format called ‘FilterCopy Mini’, which will focus on telling short, relatable stories in just under a minute.
‘Dating in 2020’, the first series of videos under the format, reveals the experiences of five young couples that match on Tinder during the lockdown. The five one-minute videos successfully showcase how the audience is now adapting to the ‘new normal’.
Episode 1:
Episode 2:
Episode 3:
The global pandemic has accelerated the way people date online. While the need for human connection is enduring, Covid-19 has dissolved the lines between digital and physical lives, and social distancing does not mean disconnecting. Furthermore, dates, especially first ones, are getting creative — a reality, depicted in these five FilterCopy Mini videos.
From matching with neighbours you have never spoken to before, having a dance challenge as your first virtual date to finding someone you can enjoy grocery shopping with or simply two former classmates rekindling a could-have-been romance after matching on Tinder — each ‘Dating in 2020’ FilterCopy Mini promises to let the viewers in on a fresh and heartwarming date.
Featuring some of the biggest digital faces of the country like Ahsaas Channa (Kota Factory, Girls Hostel), Rohan Shah (Firsts, Hacked) Apoorva Arora (Firsts, College Romance), Ankur Rathee (4 More Shots, Made in Heaven, Thappad), Akanksha Thakur (Cheesecake, Pitchers, PA Girls), popular American YouTuber, Jaby Koay and beloved TV actor Vishal Vashishtha, the five FilterCopy Mini ‘Dating in 2020’ videos are now available on FilterCopy’s Instagram page.
Commenting on the launch of the new format, Sripriya Yegneswaran, Channel Manager, FilterCopy, said, “To stay true to our mission of solving boredom, we’re constantly innovating on content formats and exploring fresher ways to keep our audiences engaged. After the huge success of both the seasons of Firsts, an Instagram-first format on our other channel, Dice Media, we had enough data to recognise that there was a massive appetite for bite-sized ‘stories’, which led to the inception of FilterCopy Mini. We’re quite excited to bring this freshly brewed format to the audience with Tinder as our first partner since it is the most intuitive fit for the current dating landscape that we are trying to showcase in Dating in 2020.”
Speaking of the partnership, a Tinder spokesperson, said, “The most important thing we can do right now is to give our members a way to escape social distancing and self-quarantine and find solidarity with new matches around the world. Tinder is about making new connections and breaking down barriers — whether that’s digitally or IRL. Through this partnership, we’re showcasing how in challenging times, we still find a way to maintain social rhythms that will sustain us.”
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