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India’s leading eCommerce marketplace Flipkart has launched ‘Flipkart Ideas’, a curated selection of content on its platform, to make consumers’ shopping experience more meaningful by guiding them through their eCommerce purchase journey.

Integrated on the Flipkart platform, ‘Flipkart Ideas’ will aim to inspire users by helping them discover new products and brands through credible information and bring forth ideas that help consumers add new purchases seamlessly into their lives. This launch plays a crucial role in bringing the next 200 million consumers online from tier-II and III cities who will need easy discovery, inspiration and post-purchase hand-holding, as they navigate the benefits of eCommerce.

The content from hundreds of brands and influencers will be available under 14 key interest areas including Fashion, health and fitness, gadgets, food and nutrition, home and living, etc. for consumers to choose from and customise their preferences.

With the current purchase journey being fragmented across platforms with no single platform being able to serve the combined purpose, ‘Flipkart Ideas’ will play a significant role in delivering inspiration and ideas with a seamless commerce experience. On Flipkart Ideas, content from  brands and influencers will be showcased with associated products from Flipkart, in all multimedia formats such as videos, GIFs, images, stories, quizzes and polls. The user-savvy content will enable consumers to know more about products and brands, while aiding them in understanding ongoing trends across categories, thus, ensuring better brand recall.

On the launch of Flipkart Ideas, Anil Goteti, Senior Vice-President, Marketplace at Flipkart, said, “At  Flipkart, the driving factor is to constantly improve our consumers’ shopping experience. Flipkart Ideas improves users’ lifestyle with credible, inspiring and useful content, which will educate and inspire them in the purchase journey. There are new set of consumers, the next 200 million shoppers, who have a variety of questions and seek to mimic their offline shopping experience, online. Flipkart Ideas is our effort to aid these consumers’ shopping journey; and we want to play our part in creating meaningful engagement while helping build familiarity with various brands and products.”

Content from Flipkart Ideas: