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Flipkart Video, the in-app video platform of Flipkart, in collaboration with Voot, brings to its viewers an interactive version of India’s popular TV show — Bigg Boss. The Bigg Buzz Challenge is an interactive extension of the popular chat show Bigg Buzz on Voot, which is known to give viewers a sneak peek into the life of the Bigg Boss contestants.

Hosted by popular actor Karan Wahi, the show has a new episode every Monday, providing viewers an opportunity to answer intriguing questions based on the current and past seasons of Bigg Boss. While Bigg Boss is extremely popular with the Indian audience, the Bigg Buzz Challenge gives viewers an opportunity to engage with the show in a whole new way, adding to the excitement of their viewing experience. The concept of the show is in line with Flipkart Video’s vision of keeping users engaged by offering differentiated, interactive content accompanied with tangible rewards.

Neha Toteja, Senior Director and General Manager, Flipkart Video,  said, “Our primary goal has always been to keep consumers at the heart of what we do and ensure that the content we offer caters to their most relevant entertainment needs. Bigg Boss is an entertainment phenomenon in India, and we have identified a way to customize a portion for our users in an engaging format. Over the past year, with interactivity being a key focus, we have curated a host of content that is both innovative and entertaining, combined with unique user gratification. We’re confident that the ‘Big Buzz Challenge' show on Flipkart Video will enhance the overall entertainment thrill of season 14, for the audience.”

Abhigyan Shekhar, Head, Sales, Viacom18 Digital Ventures, said, “2020 has really changed the way everyone consumes content, and the need of the hour is to provide inventive and immersive content experiences. We are very excited to be partnering with Flipkart Video through a unique and engaging concept around Bigg Boss. This strategic collaboration is another step in the direction of keeping the audience engaged via multiple touch points which is sure to drive interactivity and provide an enhanced and immersive experience to the fans of the show. Bigg Boss has consistently broken viewership records and we’re looking forward to fans enjoying this new interactive experience and showing the Bigg Buzz Challenge just as much love.”

The collaboration will allow both brands to leverage their wide consumer base. Over the past couple of months, Flipkart Video has continued to create interactive shows across different genres resulting in a steady rise in user engagement on the platform. By giving users the convenience of switching between shopping, watching content, participating in interactive shows and playing games with tangible rewards, Flipkart provides users multiple touch points to increase their time spent on the app. This will be taken a step further with the Big Billion Days and festive sales, where consumers are provided an integrated experience through new shows and games being launched. The successful integration of commerce and entertainment on a single app, aims to provide users with a new perspective of festive shopping on an e-commerce platform.