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After tugging on heart strings with two emotional and thought provoking videos, Ford India has released its third original poem titled Raastey (Hindi for Paths).

Raastey celebrates the journey of those who take the road less travelled and believe in making their own path.

Shot at scenic locations in Himachal Pradesh by Word of Mouth Media, Raastey is co-written by Vineet Panchhi with Kapil Sharma, Head of Communications at Ford India.

The video features Ford Endeavour as the vehicle of choice and a worthy enabler of discoveries for those who dare to charter their unique routes.

Complementing the spirit of #DiscoverMore, the social content series from Ford looks to bring everyday emotions to life through compelling use of verse and visuals, with Ford products playing a worthy enabler. The latest poem follows two stirring original poems in, Galiyan and Aasmaan previously.

As a follow up, the campaign looks to a crowd-source original thoughtful verse on self-discoveries from the audience and fans, only to be turned into more videos in the future.

“Being a first of its kind content experiment in the automotive space, we are overwhelmed by the response to the campaign and thank the audience for their love. After Galiyan & Aasmaan, our latest poem -  ‘Raastey’ celebrates those who follow their heart and showcases how a vehicle stands witness to many discoveries we make,” said Sharma.