After tugging the heartstrings with " target="_blank" rel="noopener">गलियां Galiyan, " target="_blank" rel="noopener">आसमान " target="_blank" rel="noopener">Aasmaan and रास्ते Raastey, Ford India’s latest work as part of its ‘Discover More’ social series featuring original poems, takes one on a journey of hope and celebrates the indomitable human spirit of learning amid adversity.
The fourth original poem titled ज़िन्दगी Zindagi stitches together priceless ephemeral moments that touched many during the period of extended lockdown caused by the Covid-19 pandemic.
From rediscovering family bonds to growing close to nature, the poem conveys how Life – the greatest teacher of them all – left us with great learning and memories to cherish.
जिन लम्हों को थे, कब से यूँ ही भूल गए
उन्हें फिर से बस, यूं ही हमें याद कराती रही
कभी सोच में, तो कभी ख्वाबों में
और कभी उस चाँद, में यूँ ही नज़र आती रही
The poem weaved in verse by Ford’s Director of Communication Kapil Sharma, is a celebration of collective human endeavour in the face of a challenge, which shone through with many going further to help others.
Featuring Ford Freestyle, the piece is shot around the lush green Himalayan foothills around Dehradun by Word of Mouth Media, with recitation by poet and artist Vineet Pancchi.
The campaign comprising five films plans to have a follow-up schedule featuring crowd-sourced original thoughtful verse on self-discoveries from the audience and fans.
“Despite being parked for safety, all of us discovered about ourselves, our relations and life in general. With the latest poem Zindagi, we want people to celebrate these discoveries,” said Kapil Sharma, Director, Communications, Ford India.
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