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Sushil Jethaliya

Digital transformation and product engineering services platform To The New has announced the appointment of Sushil Jethaliya as the Business Unit Head for its Middle East region.

Jethaliya has over two decades of experience. Based out of Dubai, he has an in-depth understanding of technologies, domains, and the Middle East geography. Prior to this, he had been associated with Infosys for over 19 years across various roles, where he leveraged knowledge-based IT services to address customer pain points and grow their business. In his most recent position there, he was responsible for driving new business development strategy and leading current account growth across UAE, Kuwait, and Oman.

His primary focus will be on growing To The New’s footprint in the Middle East region. He will be accountable for managing the P&L and driving strategic partnerships and customer engagement. He will also be supporting customers in their digital transformation journey by effectively addressing their pain areas in the ever-evolving business environment.

To The New provides product engineering services to enterprises and ISVs around the globe.

Jethaliya said, “I am extremely excited to be joining To The New during a time of exponential growth, driven by high-quality services and innovative solutions. To The New carries a perfect blend - the agility of a start-up and the maturity of tech giants. This is what clients expect in a highly dynamic business environment and rapidly evolving technology advancements. I am looking forward to expanding To The New’s footprint in the Middle East market by being a partner of choice for our clients in their transformation journeys.”

Narinder Kumar, COO and Co-founder, To The New, said, “Sushil is a deeply experienced leader with a proven track record of working closely with customers to identify solutions and solve their business challenges. We are excited to welcome Sushil to the To The New leadership. Given the hyper-growth of To The New in the Middle East, Sushil's vision and experience will be invaluable in helping us steer forward and deliver exceptional value to our clients in the region.”