Fujifilm India unveils CSR campaign to eradicate Tuberculosis

Fujifilm India has unveiled a new brand film, illustrating its “Where Innovation Meets Care” campaign which is the company’s Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

Through the brand film, Fujifilm India captures the essence of its CSR journey, unveiling the profound impact it has made on communities in the farthest reaches of the nation with its project implementation partner Apollo Tele Medicine Network Foundation.

Conceptualised by the brand team of Fujifilm India, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films. The ad film is centred around the storyline of a doctor who is involved in public health and is leading the change in the farthest reaches of the nation. The screenplay is engrained with an in-depth script, music by Abhinav Kaushik and a voiceover, blending with the moving visuals depicting the generous act of door-to-door TB screening.

Koji Wada, Managing Director, Fujifilm India, said, "In pursuit of creating a positive societal impact, Fujifilm India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is perfect amalgamation of Fujifilm India’s Reach, Technology and Mission wherein the story has highlighted company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims at communicating the society about the efforts that we, as a healthcare company are putting for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

Abhi Shekhar Singh, Vertical Head, Corporate Communications and CSR, said, “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch and Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for the community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience”.