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Future East has announced its digital counterpart FED (Future East Digital), a creative digital studio producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet.

Unofficially launched two months ago, FED has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app. FED has also begun production on a large-scale digital series with Siddharth Roy Kapoor's RKF Films.

FED will focus solely on creating unique content for digital platforms and will team up with its parent company Future East to offer interactive and creative content and production capabilities for online work, helping forward-thinking clients succeed digitally.

Ashim Ahluwalia

“Our goal is to do work that is unique and shareable. FED will engage with the world beyond traditional film and broadcast and will be devoted to producing moving images for new formats and platforms,” said Ashim Ahluwalia, Director, Future East Film.

“Future East's commercials arm has been part of the industry’s most successful advertising campaigns. We thought it is time for us to enter the digital market as there is a big gap in the production standards of the work we see. We felt that a highly specialised studio that focuses solely on digital moving image work is what FED is all about,” added Hemang Chheda, Producer, Future East.