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Divya Sharda

Arré Voice, a short-form, women-first, audio social app has appointed Divya Sharda as Head Of Content to lead its content operations and strategy aimed at building a new generation of creators.

In her last stint at Gaana, Sharda was the Director- Editorial and was associated with the organisation for nearly two years.

Niyati Merchant, COO and Co-Founder, Arré Voice, said, “We are happy to welcome Divya to Arré Voice as Head of Content. I am sure her varied experience and forward-thinking approach will go a long way in helping us stay ahead in connecting with audiences and genres of expression & entertainment as we set about establishing a new idiom- the 30-second Voicepod.”

“We firmly believe that audio with its unique ability to be appearance as well as a language agnostic will expand the funnel of creators and their creations,” she added.

The audio social app’s 30-second voice podcasts (Voicepods) in Tamil, Telugu, Malayalam, Hindi and English language provide raw, honest, and creative expressions. It also caters to other genres and interest areas like relationships, K-pop, K-drama, music, mental wellness and spirituality amongst others.

While the 30- second voice pods are currently posted within a recorded environment, a group-live product is in the advanced stages of development and will be launched early next year, as per Arré Voice.

Sharda said, “I am very excited to join the Arré Voice team to explore the possibilities and potential that audio streaming spaces present. My endeavour will be to enable women from all walks of life to use the platform to interact, engage and create interesting content.”

“Arré Voice is a young brand that aims to elevate user experience with content as the key mainstay. We would like women creators to leverage the potential of the ‘her’ economy and at the same time provide a safe space for them to create and interact,” she added.

Prior to Gaana, Sharda had been associated in various leadership roles across Zee for nearly three years, Big FM for more than half-a-year, Fever 104 FM for nearly three years along with nXtlyf Future Consulting, Hungama, Arabian Radio Network, etc.

In the early stages of her career, Sharda also worked as a radio host for several FM stations as well.