Garmin India has introduced a new title track ‘Unleash Your Outdoor Spirit’, to celebrate the success of their digital campaign ‘Open the Door to the World’. Sung by Shillong’s famous musical band, Khasi Bloodz, the song highlights the essence of outdoor travelling with the Garmin adventure series- Garmin Instinct Solar and Garmin Fēnix Solar.
The digital campaign ‘Open the Door to the World’ is aimed at promoting the spirit of travelling among adventure seekers. Several travel enthusiasts created memorable experiences across the country through this unique virtual campaign.
The song:
‘Unleash Your Outdoor Spirit’, the song conceptualised by the Khasi Bloodz, celebrates the essence of travelling and the zeal to get back on track despite the challenges brought about by the pandemic. The song highlights how Garmin devices encourage its users to pursue their passion and reach their ultimate fitness and travel goals.
The song features various characters like a dancer profoundly showcasing her expertise in freestyle dancing, fitness enthusiasts following their fitness regime, a rock climber and the bicycle rider who are in line to quench their thirst for adventure and achieve victory by beating yesterday.
Ali Rizvi, Director, Garmin India, said, “Our outdoor digital campaign has received good traction and success from the adventure seeker exhibiting their desires for travel. The mass vaccination and reduced COVID-19 cases have infused confidence in people, and they are travelling for relaxation and taking a break from their daily routine. The song pays respect to all those who are overcoming their challenges every single day and bouncing back towards the road of positivity with their undying spirit and passion for outdoor adventures.”
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/post_banners/709591c178312f42c9f6672dff0f610f04baf1498ff3739662ff22212f8e3409.jpg)