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Mankind Pharma’s Ayurvedic antacid brand Gas-O-Fast has rolled out a new campaign in collaboration with content creators and food bloggers. Through this it is trying to create awareness in the social media genre as maximum audiences rely on content creators and bloggers.

The comedy content creators that are part of the campaign are Neel, Shirin Sewani, RJ Karishma, Indrani Biswas, and Avnish, among others. To convey the messaging, the brand has also collaborated with food bloggers such as Sarah Hussain, Nisha Rajput and Srishti and Vaibhav.

The influencer videos showcase how the influencers end up eating a lot due to their professional choices and usually face acidity, gas and indigestion. Keeping this in mind the brand aims to drive relevance via contextual conversations and position them as the number one choice to enjoy food without any hesitation.

Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma, said, “We are focused towards building and establishing Gas-O-Fast sachets as the trusted ally for acidity, gas and indigestion. We are aggressive towards building and strengthening our presence in the market. We have been coming up with interesting campaigns and collaboration to raise brand awareness and ensure optimum market share for our brand in the antacid industry. Gas-O-Fast sachets give quick relief from acidity, gas and indigestion. It is available with Jeera and Ajwain variants.”

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A post shared by RJ Karishma (@rjkarishma)

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