Gay social networking app Blued launches campaign on anti-cyberbullying for LGBT community

The online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents

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Blued, a Gay social networking app, has launched an anti-cyberbullying campaign for the LGBTQ community. The campaign focuses on making people aware of the malicious act of being bullied or mocked online as well as the threats an individual faces when one encounters someone who isn’t what they claim to be. The online campaign highlights real-life scenarios with people who have been persecuted under the situation.  

The campaign video;

Blued, has joined hands with Queerythm and Ya.All, community-based organisations that provide support groups for the LGBTQI community, and launched helpline numbers to report such incidents. These helplines will also work toward counselling people who have been a victim to cyberbullying or physical abuse. The campaign that has been presented in a video format records accounts of people of the gay community and shed light on their experiences.

As a part of the campaign, the initiative highlights the cyberbullying issue and also educates the viewers on the measures one must take to be safe on online dating sites and apps by spreading the awareness or how to be more careful while approaching or making an online dating profile. Anyone who would be interested in reaching out to the experts can dial the 24x7 helplines: +91.97.4554.5559 & +91.60.0903.2883

YuJun, Country Manager, Blued India, said, “When I first learnt about these horrific incidents that have been going around in India, I couldn’t believe my ears. As a social network, it’s our responsibility to provide a safe platform for users and make sure that we arm our users with information and tools to verify the person’s identity. This helpline will prove to be helpful for everyone in the community.”

In a recent survey report, 42% of the LGBTQ members have been a victim of this virtual harassment and the number of such incidents has been swiftly rising. There are cases of being mocked, robbed or extorted money via online dating apps and the LGBTQ has been one of the easiest targets because they live in a shell or a discreet gay life.

Speaking on the launch, Sanyam Sharma, Marketing Director, Blued India, said, “Even though the situation has been showing a steady improvement, yet cases of cyberbullying of LGBTQ people have been the highest. One in four LGBT members has been a victim of cyberbullying. We take great pride to be initiating such a cause that helps the community. I believe it is a moral responsibility for each one of us to create a safe and better environment for everyone.”

Gay social networking app Blued anti-cyberbullying LGBT community