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Times Internet has partnered with the Gems & Jewellery Export Promotion Council to power the luxury section on its platform. Managed and driven by the Times of India Fashion editorial team, this new vertical will feature exclusive coverage from the world of fashion and lifestyle.

Commenting on the launch, Puneet Gupt, COO, Times Internet, said, “We are excited to partner with Gems and Jewellery Export Promotion Council to bring the best of global fashion and jewellery content to Indian readers. As a part of the launch, the TOI Fashion team has worked with industry leaders to deliver the most premium lifestyle content in the country.”

Speaking on the association, Colin Shah, Vice-Chairman, GJEPC said, “GJEPC now has started a digital connect exercise with consumers in the interest of generating more business, which in turn ensures more employment. As a first step, it has started campaigning through the digital platform of Times Internet. A strategic understanding has been reached and GJEPC has plans to touch 100 million consumers by the end of this financial year through its digital connect initiative.

The luxury section link: