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Glance, the company behind digital content platforms – Glance and Roposo – has announced that it has made an investment in Collective Artists Network, a talent management network and pop-culture marketplace.

This collaboration is expected to give Glance strategic access to Collective Artists Network’s creators and celebrities while providing monetisation opportunities to creators. Glance is already in advanced discussions for partnerships with some of these celebrities and creators as a result of this investment. These partnerships are expected to help power live content on Glance's lock screen and drive entertainment-led commerce on Roposo.

Glance has over 150 million active users in India, and an estimated 25 million in Southeast Asia. It recently also launched Glance LIVE, a streaming service for 24/7, real-time content on the lock screen. Roposo, on the other hand, is an entertainment-led shopping platform, with over 30 million active users.

Collective manages a large roster of celebrities and houses more than 8,500 influencers and creators via its platform Big Bang Social, including actors and pop culture icons.

“Creator-led live content and commerce is the future of entertainment and e-commerce, and we intend to be at the forefront of this evolution. This strategic investment in Collective Artists Network is a step in that direction and allows us to forge meaningful, long-term synergies within the creator ecosystem. Our vision is to enable creators to go from being just entertainers to ‘creator-preneurs’; be it through live entertainment content, or through a variety of lucrative avenues for commerce, on both Glance and Roposo, said Piyush Shah, Co-founder, InMobi Group, and President and COO of Glance.

"With the worlds of content and commerce merging, celebrities and creators are increasingly looking at newer avenues of growth and want to partner with platforms that not only have scale but also provide great economic opportunities. Glance and Collective are committed to building a sustainable economy for creators, wherein they can become partners and entrepreneurs. This is an innovative partnership in our business and with Glance’s scale and our large network this will provide a significant opportunity for the creator ecosystem,” said Vijay Subramaniam, Group CEO and Founder of Collective Artists Network.