Goafest 2019 announced the Abby winners in the Branded Content and Entertainment category on the last day of India’s biggest advertising event. Cheil India was awarded Branded Content and Entertainment Specialist Agency of the Year title, winning two Gold for adidas’ ‘The real Kashmir’. FCB India was a close No. 2 winning one Gold and one Silver for Horlicks’ ‘Fearless Songs’. The two agencies were followed by Ignite Mudra that won three Bronze metals for Osram’s ‘Save the Ocean’ campaign.
Cheil got the Gold medals in the sub-category ‘Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc.,’ and ‘Best non-fiction programme, series or film where a client has successfully created a reality, documentary or entertainment show around a product or a brand, including TV, mini-series, web series, cinema, DVD releases and online/digital’.
FCB India won a Gold in the sub-category ‘Best use of integration of music including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based programme or platform’. The Silver won by the agency for the same brand campaign is in the sub-category ‘Best integrated entertainment content campaign which uses more than two media’.
The other organisations that won awards in the category were Signpost India, Hakuhodo, Mindshare, Radio Mirchi, Whats Your Problem Medulla Network, Dentsu Webchutney, Innocean Worldwide, Liqvd Asia and River Advertising.
Agency wise tally for Branded Content and Entertainment category:
|
Cheil India
|
2
|
|
|
2
|
16
|
|
FCBINDIA ADVERTISING LLP
|
1
|
1
|
|
2
|
14
|
|
Ignite Mudra
|
|
|
3
|
3
|
12
|
|
SIGNPOST INDIA PVT. LTD.
|
|
|
2
|
2
|
8
|
|
Hakuhodo Sync
|
|
1
|
|
1
|
6
|
|
Mindshare
|
|
1
|
|
1
|
6
|
|
Radio Mirchi
|
|
1
|
|
1
|
6
|
|
Whats Your Problem Medulla Network
|
|
1
|
|
1
|
6
|
|
Dentsu Webchutney
|
|
|
1
|
1
|
4
|
|
Innocean Worldwide Communication Pvt. Ltd.
|
|
|
1
|
1
|
4
|
|
Liqvd Asia
|
|
|
1
|
1
|
4
|
|
River Advertising Private Limited
|
|
|
1
|
1
|
4
|
|
Grand Total
|
3
|
5
|
9
|
17
|
90
|
Branded Content and Entertainment winners:
|
Brand
|
Caption Title
|
Agency/Organization
|
Metal
|
|
Imperial Blue Men Will Be Men
|
IMPERIAL BLUE DIL DOSTI DAFTAR
|
River Advertising Private Limited
|
Bronze
|
|
Hyundai
|
The Deal - Brilliant Moments with Hyundai
|
Innocean Worldwide Communication Pvt. Ltd.
|
Bronze
|
|
Legrand India
|
Vibes don't lie
|
Liqvd Asia
|
Bronze
|
|
Adidas India Pvt. Ltd.
|
The Real Kashmir
|
Cheil India
|
Gold
|
|
Arrow - Arvind fashion LTD
|
#BestIsYetToCome
|
Whats Your Problem Medulla Network
|
Silver
|
|
Havells
|
LED Ramlila
|
Dentsu Webchutney
|
Bronze
|
|
Brooke Bond Red Label
|
Bringing two rival nations together over a different "CUP"
|
Mindshare
|
Silver
|
|
Osram Lighting Pvt Ltd
|
OSRAM - Save the Ocean
|
Ignite Mudra
|
Bronze
|
|
Adidas India Pvt. Ltd.
|
The Real Kashmir
|
Cheil India
|
Gold
|
|
Muthoot Finance
|
Vishwas ki Tijori
|
Radio Mirchi
|
Silver
|
|
Future Retail
|
World's First Glam Tram
|
SIGNPOST INDIA PVT. LTD.
|
Bronze
|
|
No metal
|
|
HORLICKS
|
HORLICKS FEARLESS SONGS
|
FCBINDIA ADVERTISING LLP
|
Gold
|
|
Maruti Suzuki India Limited - NEXA
|
Sound of NEXA Blue
|
Hakuhodo Sync
|
Silver
|
|
Osram Lighting Pvt Ltd
|
OSRAM - Save the Ocean
|
Ignite Mudra
|
Bronze
|
|
Future Retail
|
World's First Glam Tram
|
SIGNPOST INDIA PVT. LTD.
|
Bronze
|
|
Osram Lighting Pvt Ltd
|
OSRAM - Save the Ocean
|
Ignite Mudra
|
Bronze
|
|
HORLICKS
|
HORLICKS FEARLESS SONGS
|
FCBINDIA ADVERTISING LLP
|
Silver
|
Also, placed below is the list of Media Abby winners in the Innovative Use of Branded Content – Integration sub-category. A total of 11 metals were awarded in the category. Mindshare won Gold for Brook Bond Red Label’s ‘Bringing two rival nations together over a different "CUP"’. Madison Media won Gold for ‘There's no Party without Domino's’ for Domino’s.
Media Abby winners in Branded Content categories:
|
Brand Name
|
Caption Title
|
Agency/Organization
|
Metal
|
|
Innovative Use of Branded Content - Integration
|
|
Brooke Bond Red Label
|
Bringing two rival nations together over a different "CUP"
|
Mindshare
|
Gold
|
|
Domino's
|
There's no Party without Domino's
|
Madison Media
|
Gold
|
|
Axis Bank
|
Cheque Ko Chequemate
|
STARCOM INDIA
|
Bronze
|
|
Amazon India
|
Echo Integration with Armaan Malik
|
Initiative Media
|
Bronze
|
|
BYJU's The Learning App
|
“BYJU’s 1 Home demonstration that reached 23 million householdsâ€
|
Mindshare
|
Bronze
|
|
Usha International
|
SUI DHAGA – MADE IN INDIA BY USHA
|
Initiative Media
|
Bronze
|
|
Innovative Use of Branded Content - Creation
|
|
Hershey's
|
Meethe Bahane
|
FoxyMoron Media Solutions Private Limited
|
Gold
|
|
Aditya Birla Capital
|
Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship
|
Mindshare
|
Gold
|
|
Asian Paints Corporate
|
Where The Heart Is
|
Madison Media
|
Silver
|
|
American Tourister
|
Show off your Swag with American Tourister
|
Initiative Media
|
Silver
|
|
Volvo Cars
|
Stand up for 'The Volvo Cars anthem'
|
Mindshare
|
Bronze
|
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
Follow Us/buzzincontent-1/media/post_banners/c3741360ba44398287ebe1b85ab174eb69baa134d37ae4ca716946e661879783.jpg)