Goafest 2019: Cheil India wins Branded Content and Entertainment Specialist of the Year

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

BuzzInContent Bureau Bambolim, April 13, 2019

Goafest 2019 announced the Abby winners in the Branded Content and Entertainment category on the last day of India’s biggest advertising event. Cheil India was awarded Branded Content and Entertainment Specialist Agency of the Year title, winning two Gold for adidas’ ‘The real Kashmir’. FCB India was a close No. 2 winning one Gold and one Silver for Horlicks’ ‘Fearless Songs’. The two agencies were followed by Ignite Mudra that won three Bronze metals for Osram’s ‘Save the Ocean’ campaign.

Cheil got the Gold medals in the sub-category ‘Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc.,’ and ‘Best non-fiction programme, series or film where a client has successfully created a reality, documentary or entertainment show around a product or a brand, including TV, mini-series, web series, cinema, DVD releases and online/digital’.

FCB India won a Gold in the sub-category ‘Best use of integration of music including music in original branded content, brand integration into music distribution or promotion, the creation of a music-based programme or platform’. The Silver won by the agency for the same brand campaign is in the sub-category ‘Best integrated entertainment content campaign which uses more than two media’.

The other organisations that won awards in the category were Signpost India, Hakuhodo, Mindshare, Radio Mirchi, Whats Your Problem Medulla Network, Dentsu Webchutney, Innocean Worldwide, Liqvd Asia and River Advertising.

Agency wise tally for Branded Content and Entertainment category:

Cheil India	2			2	16
FCBINDIA ADVERTISING LLP	1	1		2	14
Ignite Mudra			3	3	12
SIGNPOST INDIA PVT. LTD.			2	2	8
Hakuhodo Sync		1		1	6
Mindshare		1		1	6
Radio Mirchi		1		1	6
Whats Your Problem Medulla Network		1		1	6
Dentsu Webchutney			1	1	4
Innocean Worldwide Communication Pvt. Ltd.			1	1	4
Liqvd Asia			1	1	4
River Advertising Private Limited			1	1	4
Grand Total	3	5	9	17	90

Branded Content and Entertainment winners:

Brand	Caption Title	Agency/Organization	Metal
Imperial Blue Men Will Be Men	IMPERIAL BLUE DIL DOSTI DAFTAR	River Advertising Private Limited	Bronze
Hyundai	The Deal - Brilliant Moments with Hyundai	Innocean Worldwide Communication Pvt. Ltd.	Bronze
Legrand India	Vibes don't lie	Liqvd Asia	Bronze
Adidas India Pvt. Ltd.	The Real Kashmir	Cheil India	Gold
Arrow - Arvind fashion LTD	#BestIsYetToCome	Whats Your Problem Medulla Network	Silver
Havells	LED Ramlila	Dentsu Webchutney	Bronze
Brooke Bond Red Label	Bringing two rival nations together over a different "CUP"	Mindshare	Silver
Osram Lighting Pvt Ltd	OSRAM - Save the Ocean	Ignite Mudra	Bronze
Adidas India Pvt. Ltd.	The Real Kashmir	Cheil India	Gold
Muthoot Finance	Vishwas ki Tijori	Radio Mirchi	Silver
Future Retail	World's First Glam Tram	SIGNPOST INDIA PVT. LTD.	Bronze
No metal
HORLICKS	HORLICKS FEARLESS SONGS	FCBINDIA ADVERTISING LLP	Gold
Maruti Suzuki India Limited - NEXA	Sound of NEXA Blue	Hakuhodo Sync	Silver
Osram Lighting Pvt Ltd	OSRAM - Save the Ocean	Ignite Mudra	Bronze
Future Retail	World's First Glam Tram	SIGNPOST INDIA PVT. LTD.	Bronze
Osram Lighting Pvt Ltd	OSRAM - Save the Ocean	Ignite Mudra	Bronze
HORLICKS	HORLICKS FEARLESS SONGS	FCBINDIA ADVERTISING LLP	Silver

Also, placed below is the list of Media Abby winners in the Innovative Use of Branded Content – Integration sub-category. A total of 11 metals were awarded in the category. Mindshare won Gold for Brook Bond Red Label’s ‘Bringing two rival nations together over a different "CUP"’. Madison Media won Gold for ‘There's no Party without Domino's’ for Domino’s.

Media Abby winners in Branded Content categories:

Brand Name	Caption Title	Agency/Organization	Metal
Innovative Use of Branded Content - Integration
Brooke Bond Red Label	Bringing two rival nations together over a different "CUP"	Mindshare	Gold
Domino's	There's no Party without Domino's	Madison Media	Gold
Axis Bank	Cheque Ko Chequemate	STARCOM INDIA	Bronze
Amazon India	Echo Integration with Armaan Malik	Initiative Media	Bronze
BYJU's The Learning App	â€œBYJUâ€™s 1 Home demonstration that reached 23 million householdsâ€	Mindshare	Bronze
Usha International	SUI DHAGA â€“ MADE IN INDIA BY USHA	Initiative Media	Bronze
Innovative Use of Branded Content - Creation
Hershey's	Meethe Bahane	FoxyMoron Media Solutions Private Limited	Gold
Aditya Birla Capital	Waterfall Targeting - How video story-telling and data intelligence came together to build emotional relationship	Mindshare	Gold
Asian Paints Corporate	Where The Heart Is	Madison Media	Silver
American Tourister	Show off your Swag with American Tourister	Initiative Media	Silver
Volvo Cars	Stand up for 'The Volvo Cars anthem'	Mindshare	Bronze

Content@BuzzInContent.com

Goafest 2019, Cheil India wins Branded Content and Entertainment Specialist of the Year,

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Goafest 2019: Cheil India wins Branded Content and Entertainment Specialist of the Year

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

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Goafest 2019: Cheil India wins Branded Content and Entertainment Specialist of the Year

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

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