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Godrej Properties, the real-estate developers, has partnered with The Viral Fever’s Timeliners for its branded content initiative ‘Husband vs Wife - Kids Or No Kids’ starring YouTube stars Barkha Singh and Veer Rajwant Singh.

The content initiative is a part of the larger campaign #HappyEMIs, targeting the aspirations of young home buyers in India. The campaign is underway currently and will conclude on September 15.

The digital video with millennial-focused lifestyle YouTube channel, Timeliners targets young couples who are in dilemma of whether to have a child or not because of the rising costs of living.

It is told in the campaign that homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties.

The campaign uses affordable EMIs as the core proposition to reach its target audience. The video’s agenda is to highlight the quandary of young homebuyers who wish to own their dream homes but are apprehensive due to high EMIs. However, home buyers will now be able to own their dream homes with affordable pre-EMIs.

Elaborating on the campaign, Lalit Makhijani, CMO, Godrej Properties, said, “With this campaign, we aim to offer young homebuyers with financial independence by investing in their dream homes, while thoughtfully balancing the burden of paying rent and hefty EMIs. #HappyEMIs is currently activated at our 22 project locations across six cities in India. We are optimistic that with #Happy EMIs campaign, we would be able to persuade those who have been postponing their decisions because they were apprehensive about the affordability of their dream home.”

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