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GSK Consumer Healthcare’s toothpaste brand Sensodyne announced the launch of ‘Hello Sensodyne’ on World Oral Health Day. ‘Hello Sensodyne’ is a technology innovation that uses Google Assistant and helps users understand tooth sensitivity better and offers guidance using voice command.

Using ‘Hello Sensodyne’, users can now know the symptoms, causes and ways to manage tooth sensitivity. All one has to do is launch the Google Assistant application on any smartphone and say ‘Hello Sensodyne’.

Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare, said, “Tooth sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favourite food and drinks. We are excited to launch this breakthrough, a first-of-its-kind tech innovation, ‘Hello Sensodyne’, which will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity-free life.”

In India, one in three adults suffers from tooth sensitivity. It is a condition that can develop over time, typically as a result of receding gums and enamel wear. Tooth sensitivity happens when the softer, inner part of the tooth called ‘dentine’ gets exposed. Dentine lies under the enamel and the gums. Once the dentine is exposed, external triggers (such as a cold or hot drink) can stimulate the nerves inside the tooth, causing the characteristic short, sharp sensation of tooth sensitivity.