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Harley-Davidson India recently hosted India’s first-ever live virtual Eastern H.O.G. (Harley Owners Group) Rally (EHR) over Facebook, Instagram, Twitter and YouTube. The EHR is one of Harley-Davidson’s zonal rallies originally planned for March 2020, which had to be postponed on account of the lockdown. 

In a 60-minute live streaming show, Harley-Davidson India found yet another way to celebrate the love for motorcycling by engaging over 5.7 lakh organic viewers across H-D’s social media platforms and partner platforms.

Harley-Davidson India, through this virtual rally, celebrated the shared passion for freedom, self-expression and epic adventure, attended live by thousands of H.O.G. community members. It reached out to brand lovers outside the H.O.G. community, giving them an opportunity to experience the Harley-Davidson lifestyle.

The video:

Earlier in the year, the eighth India H.O.G. Rally was conducted in Goa in February, with 2,500 riders joining the annual celebration.

Sajeev Rajasekharan, Managing Director, Asia Emerging Markets and India, Harley-Davidson, said, “Harley-Davidson has always thrived upon sharing experiential events with their riders. With these changing times, Harley-Davidson India is adapting to new ways to provide experiences to its riders and deliver upon the promise of a Harley lifestyle. This virtual rally is a testament of our commitment towards celebrating the H.O.G. community and keeping our riders at the forefront of everything we do.”

The Virtual H.O.G. Rally also witnessed the first virtual launch of Harley Davidson’s new Low Rider S model, a cruiser that takes a performance-first approach to customise.