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Building on the approach to transform owners into brand ambassadors, #FreedomStoriesIndia is Harley-Davidson India’s initiative to celebrate those who share a deep-rooted relationship with not just the brand, but also the open road.

The brand, through this campaign, aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders.

The teaser to the next film in line:

In total, the campaign reached over 1,200,000 people across India and garnered a viewership of 1,122,339 views across Facebook, Instagram, YouTube and Twitter, globally and locally.

The first leg of the initiative comprises eight episodes featuring seven prominent flag bearers — the first appointed Regional Directors of the Harley Owners Group community — who have been dedicatedly invested in building the H.O.G. community in the country, never backing away from encouraging and inspiring the new wave of riders through their journeys and philosophies.

The first episode went live across our social media channels on February 21, showcasing the relationship shared by the riders with their freedom machines and the bond within. While the riders narrated tales of a lifetime, the audience appreciated each new episode that delved deeper into their stories. #FreedomStoriesIndia emphasises the Harley-Davidson way of life, enhancing the sense of togetherness in the brand’s riding community.