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Havells India has launched 7-week-long self-grooming tips with leading celebrity hairstylists to reach out to its style-savvy consumers. The campaign titled #schoolofgrooming aims to enlighten the participants with various aspects of self-grooming amid the new normal.

The initiative features 4 celebrity stylists including Jawed Habib, Ambika Pillai, Sanky Evrus and Pompy Hans who will share their perspective on various themes such as styling at home, work from home styling, tips and tricks for monsoon styling and myths around styling tools. The individual sessions scheduled between July 11 to August 31, 2020, will be conducted live on Havells’ social media platforms. The first live session hosted by renowned hair expert Jawed Habib on July 11 received massive traction on Facebook with more than 480K views in just 3 days.

Themed ‘Styling at Home 101’, the participants learned the basics of the styling and grooming for both men and women.

Commenting on the initiative, Ravindra Singh Negi, President – Electrical Consumer Durables, Havells India, said, “We are pleased to announce the virtual sessions at a time when customers are in need of professional grooming advice amid the pandemic situation. With various services being inaccessible, online education on self-care is an important step towards building self-esteem and confidence for customers.

“With the new brand campaign #schoolofgrooming and leading industry experts as the face, we want consumers to take charge of their looks and own their style with confidence. The idea is to cater to the evolving tastes of our target consumers and stay ahead with latest grooming trends.”

The next session of the campaign is planned with award-winning celebrity stylist Ambika Pillai on the theme ‘Style Hacks for Monsoon’ which will go live on Instagram on July 20. Sanky Evrus will host Myths Around Styling Tools on August 22 at 6 pm while Pompy Hans will offer tips for Work from Home Looks on August 31 at 6 pm.