Havells Lighting reimagined Ramlila through sand art and LED lights during Navratri

The brand unfolded the ancient saga through nine episodes, releasing a short video from the first day of Navratri to the last day

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For the third year in a row, Havells set the stage to showcase another rendition of digital Ramlila infused with a visual experience. With everyone eagerly looking forward to Ramlila performances, Havells conceptualised the tale using the most fundamental elements.

Havells reimagined the thought of presenting the story through sand art and LED lights. Starting from the first day of Navratri, October 7, the story of victory over evil unfolded in an alluring visual experience over the nine days of the festival.

All the episodes:

Episode 1:

Episode 2:

Episode 3:

Episode 4:

Episode 5:

Episode 6:

Episode 7:

Episode 8:

Episode 9:

Prag Bhatnagar, Executive Vice-President and SBU Head, Havells India, said, “Lighting is important for all of us. Not only does it give us a sense of clarity, but also a kind of security, which is hidden under the spell of darkness. Through this unique visual screenplay, we are amalgamating the story of victory of good over evil, and light over darkness. The idea is to bring mythological history into light and to demonstrate the sacred scripture into a visual screenplay using LED lights and sand art. By doing this, we are excited to engage with the audience and help them to re-live the age-old devout story which offers so many vital lessons of life.”

Havells Lighting Ramlila sand art and LED lights during Navratri