Post Thumb

Remember those days when you used to dig a scoop full of happiness while travelling to your favourite destinations? As we stay home and fight the pandemic, the two obvious things we have missed this year is travel and, of course, ice-creams.

Keeping this thought in mind, Havmor Ice Cream has launched its first-ever web series, Havmor Passport, featuring actor Malhar Thakar.

Written and directed by Manan Desai, Co-Founder of The Comedy Factory, and conceptualised by Sideways, each episode will be of six minutes, and give a virtual tour of seven exotic international locations in seven different episodes, releasing one episode every Friday.

The first episode went live on September 25 on the Havmor YouTube channel.

The first episode:

The brand wanted a more geographically focused approach and decided to bet big on the Gujarat market by launching a series in the Gujarati language.

Anindya Dutta, MD, Havmor Ice Cream, said, “We believe, at Havmor, our purpose is to be a catalyst for delightful moments in our consumers' life. We do that very well by continuously bringing newer ice cream-led experiences and best-in-class quality. And now with 'Havmor Passport', we intend to amplify the fun and delight that we stand for. It is one of its kind concepts that have not been explored earlier. The whole purpose behind launching such content is to bring back positivity, connecting with our consumers and getting the conversation back to the category. The idea is to keep viewers entertained with an interesting series during such challenging times when travelling can be done only virtually.”

Shekhar Agarwal, Head of Marketing, Havmor Ice Cream, said, “This light-hearted series is aimed at everyone who can’t get enough of travel and ice-creams. Consumers are always on a lookout for exciting activities, and at present, the virtual tour is one of the most trending digital activities. The fact that people can’t step out and travel, we plan to take them on thrilling and memorable virtual tours.”