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Havmor Ice Cream has launched the #HavmorUnlockChallenge, where they are asking consumers to talk about an activity they wish to fulfil after the lockdown. The brand has associated with over 150 artists and influencers across India where they are sharing their most-awaited activity post-lockdown through their respective social media handles.

The influencers and artists are seen sharing amusing videos, which include planning to go to the beach or planning to go out to their favourite place to eat after the lockdown. The campaign is expected to reach across over five million viewers on Instagram. The most unique video will win exciting gift hampers from Havmor.

Shekhar Agarwal, Head of Marketing, Havmor Ice Cream, said, “Taking the earlier campaign a little further, this time we launched #HavmorUnlockChallenge where we are asking everyone what is the first thing they would like to do after the lockdown. We have associated with artists and influencers across different platforms who are sharing their ideas on what they would like to do, in the most jovial way. Ice cream is a source of happiness and by doing this, we are planning to add one more scoop of happiness to our consumers.”

Influencers and popular celebrities from Gujarat, including Malhar Thakar, Arohi Patel, Yash Sone and others, have been a part of this campaign. Additionally, Kritika Sharma, Eshanya Maheshwari, have been engaging with their followers while enjoying a scoop of Havmor Ice Cream through short and fun videos. The key motive behind this campaign is to spread happiness and positivity among people, replicating what the brand has been doing for years now.