HDFC Ergo's 'Love All' campaign promotes inclusivity through universal language of love

HDFC Ergo General Insurance Company has unveiled Love All initiative.

The Company has been working towards crafting a workplace that works for all, channelling the inherent recognition that as a country, everybody is organically diverse in ethnicity, language, food habits, abilities and more.

The Love All campaign, which has been showcased as a film, is an initiative to harness this diversity with one language – one understood by each and every citizen of the country. This is hinged on the meta-emotion of love. It appeals to people to acknowledge that the emotion of love enables one to create space to include everyone without any conscious or subconscious bias.

Somesh Surana, Head of Digital Business Group and Marketing, HDFC Ergo  General Insurance, said, “For us at HDFC Ergo , diversity is more than an effort; it is an emotion for us. We have also set up a dedicated Diversity Council at our organisation, comprising functional heads from various departments of the organisation. The term Love All has everything the initiative needs - Simplicity and positivity. Even when we say the words it awakens something inside of us that touches the humane side of us. The film depicts some realistic scenarios and nudges the viewers on the conscious and unconscious biases in a heart-touching way. As an organisation that has got its heart in the right place and has mandated Diversity, Equity and Inclusion as a responsibility, we are happy to spearhead the inclusion movement through Love All.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “Our ability to reach unity in diversity will be the beauty and test of our civilisation”, said Mahatma Gandhi. We believe that diversity is not just about making room for everyone; it's about celebrating our differences and leveraging them to create something extraordinary. HDFC Ergo , with 11,000+ employees, has set industry benchmarks when it comes to fostering a diverse and inclusive workforce. Love All is a tribute to that spirit of the organisation, and it leverages the learning to create a toolkit for other corporate citizens. We're proud to have created this open-source movement that challenges biases, fosters inclusivity, and inspires positive change at scale.”

The campaign is being launched through a TV panel discussion between two Sudakshina Bhattacharya, President and CHRO, HDFC Ergo and Anupriya Acharya, CEO Publicis Groupe, South Asia, where they share their personal and professional journeys and highlight the importance of an inclusive workplace. The episode also showcases the diversity initiatives by the Company and features a real-life scenario of an employee with partial visually impairment going through a braille poster in the office. This will be followed by content placements at Newspapers and digital media and will be further promoted through influencers and social media platforms.

The Company has also released a special version of the film for visually impaired individuals, with voice overs describing each scenario. To sensitise the employees on this initiative, the Company has installed braille enabled posters at its key offices and introduced a first of its kind card game for its employees, as perfect conversation starters to take diversity and inclusion to the last mile.

Through this open-source movement, HDFC Ergo invites other Corporates of India to join Love All initiative. The Company is making this inclusive movement open source by democratising the use of its assets. The Love All inclusion kit comprising of Love All posters, the Inclusion playbook and the Love All cards will be free to download. The Corporates can use these assets by customising them with their Company logo and identity and can print them and use to promote diversity and inclusion at their respective organisations.