HDFC Life's digital chat show ‘Life Sessions' focuses on awareness around healthy lifestyle and financial planning

On Insurance Awareness Day, celebrated on June 28, HDFC Life organised a digital chat show called ‘Life Sessions’ as part of their continued efforts to increase awareness by discussing the importance of taking care of one’s health, financial planning for the future and working on holistic well-being.

Life Sessions featured Suresh Badami, Executive Director, HDFC Life who spoke about the role of life insurance in protecting oneself and their families from the uncertainties of life. The other speakers included Dr Anupam Sibal, Group Medical Director of the Apollo Hospitals Group and Lisa Ray, actor, model and author, who spoke about staying healthy in the new normal and working on one’s holistic well-being.

Life Sessions was moderated by Tisca Chopra, an award-winning actor, who shared her own experiences of the pandemic, to emphasise the need for physical, financial and social security from life’s uncertainties.

The session video:

While discussing the relevance of the chat show in the context of the current situation, Suresh Badami, Executive Director, HDFC Life, said, "The pandemic has heightened the need for staying protected with life insurance. It is imperative that we do not delay our decision to secure our loved ones. Life Sessions is a step by HDFC Life, to create awareness about the dual benefits of protection and long-term savings offered by life insurance.  It is our way of motivating individuals to act now. On the occasion of Insurance Awareness Day, we hope the insights from our guest speakers enable customers to understand the value of protecting one’s health, well-being and future."

As a precursor to this show, HDFC Life launched the #MyResolution platform, an interactive platform that encourages users to take a personal resolution to secure their future and the future of their loved ones through life insurance.

https://www.hdfclife.com/campaigns/MyResolution/

This platform aims to take the simple act of making a resolution and channel a sense of purpose and inspire something bigger. The campaign was further amplified through multi-pronged communication to drive category awareness and has received a good response from customers, employees and partners.