HDFC Mutual Fund's film 'Seekh' propagates running SIPs for life

Publicis Worldwide India has conceptualised a film, ‘Seekh’, for HDFC Mutual Fund.

The Campaign, Zindagi ke liye SIP, aims to educate investors about the relevance of SIP by drawing parallels from life.

This film is an extension of the successful ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan.

The new film portrays a father imparting a valuable life lesson to his son, conveying the message that success favours those who begin early and adopt a long-term perspective.

‘Seekh’ is Amit's journey of learning from a mistake at work. It shows one that when living life is just like an SIP, why not have an SIP for life.

Team Credits:

CEO: Paritosh Srivastava

Chief Strategy Officer: Snehasis Bose

Managing Director: Oindrila Roy

Executive Creative Directors: Srijan Shukla, pratheeb ravi

Senior Vice President: Nitin Sharma

Senior Creative Director: Amit Malik

Associate Vice President: Zeeshan Jehangir

Creative Team: Raj Joshi, Shreyas Shetty

Strategy Team: Maulik Kalamthekar, Udayan Mehra

Account Management: Rahul Ajmera

National Films Head (Publicis): Jignesh Maru

Executive Producer - Agency: Rahebar Sonawalla

Production House: Chrome Pictures Pvt. Ltd.

Director: Advait Chandan

Producer: Abhishek Notani

Associate Producer: Aakriti Bhatnagar