Hotel chain Leela Group experiments with music content, launches albums with sarod duo Amaan and Ayan Ali

The Leela Group of Hotels have taken to music content route for better customer experience and brand awareness. The hotel chain engaged sarod duo Amaan Ali Bangash and Ayan Ali to create two albums that bring the soul of the brand alive through mesmerising music.

The albums titled 'New Delhi' and ‘Raga’ range from contemporary to classical. Both the albums have been released globally on multiple music and digital platforms such as Apple iTunes, Spotify as well as YouTube.

Conceptualised by Samyukta Nair, Interior Design Associate at Hotel Leela along with cover photography by Rohan Shrestha, ‘New Delhi’ is an album where the city’s character and ethos are conveyed through the usage of all traditional ragas presented in the contemporary times. ‘Raga’ is hinged on the property in Chennai and has all Carnatic ragas coupled with the instruments like Nadarswaram, Mandolin, Veena and Gottu Vadyam.

Talking about the albums, the brothers said, “What better way for The Leela Group to create a brand recall than music? The Leela Group of Hotels stand for India’s rich heritage and music is an integral part of our heritage, especially sarod. The cover pictures shot by Rohan Shrestha give a visual feel to what you can expect in the music. Both the albums are available on multiple platforms and The Leela Group has done a fabulous job with distribution and promotion of these musical properties, which are like virtual extensions of what they have on the ground.”