How aggressive influencer marketing helped OnePlus to promote its first music festival in India

The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

BuzzInContent Bureau Delhi, November 18, 2019

Millennials are the trickiest set of people to market to. It is now a known fact that they respond less to ads in comparison to brand engagement and experience. The younger audience loves music festiv...

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OnePlus, music festival in India,

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How aggressive influencer marketing helped OnePlus to promote its first music festival in India

The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

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How aggressive influencer marketing helped OnePlus to promote its first music festival in India

The brand brought on board influencers across categories to promote the festival, which led to a reach of more than 19 million on Instagram

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

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What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account