How brands can tap the power of Indian classical music

For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

BuzzInContent Bureau Delhi, May 15, 2018

Sveta Kilpady

It all started when I heard “Mile Sur Mera Tumhara” on National Television as a child. Wow! It was such a discovery for me back then! A simple tune in Raga Bhairavi, a Raga I was so famil...

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How brands can tap the power of Indian classical music

For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

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How brands can tap the power of Indian classical music

For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

This premium article is available to paid subscribers only.

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