How Britannia Bourbon Friends Forever web series improved brand affinity among youth

The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

BuzzInContent Bureau Delhi, August 09, 2018

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With an aim to refresh the brand, Britannia Bourbon launched a series ‘Bourbon Friends Forever’, starring two of the popular digital content creators and comedy artists Abish Mathew and Ma...

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How Britannia Bourbon Friends Forever web series,

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How Britannia Bourbon Friends Forever web series improved brand affinity among youth

The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

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How Britannia Bourbon Friends Forever web series improved brand affinity among youth

The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

More from this section

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Popular

Featured

Subscribe to Our Premium Content

What do you get?

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ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

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What our subscribers say

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