How gaming content creators are gradually becoming preferred choices as influencers for brands

Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

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Abhishek Aggarwal

Gaming content creators and influencers are ideal choices to promote any gaming product. They enhance investments in esports, by which many new creators or players are also attracted towards content creation.

Gaming creators have always been popular, thanks to their entertaining and helpful gaming videos. Not only do people follow these gamers for their tips and tricks to improve their play, but they also follow these types of creators as they serve as an entertainment outlet.

The gaming industry has come a long way over the last few years. What was once a niche hobby, enjoyed by small communities occasionally, has grown into a global phenomenon. Influencers have always been a great tool for brands to promote themselves. Famous models, YouTubers, and social media famous individuals were early influencers who drew brand attention. But now, gaming content creators are the new set of influencers in recent years.

Content creators not only play games and entertain their audience, but their fan base is largely made up of people between ages 15 and 30, the most-targeted demographic in advertising. With younger generations, in particular, increasingly relying on their favourite online personalities and social media stars for product and lifestyle recommendations, brands can enjoy impressive results through influencer partnerships, building awareness, and demand for their products and services. It's easy to see why the status of influencers is rising daily.

Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience-creator relationships. Audiences tend to admire their creators and feel more connected to them due to their high level of engagement. Not forgetting the fact that gaming influencers are easy to approach. For example, like gaming phones. If audiences see a gamer playing on a particular phone and showing good results, they will definitely think about buying it.

Instagram dominates influencer marketing in general, but when it comes to gaming, YouTube stands out as the best option for gamers influencing traction. With some of YouTube's most subscribed accounts being video game players, it's clear that the potential reach for influencer campaigns of this kind can be enormous. If the brands and the gaming industry work hand in hand, the industry can yield a high amount of profits. There are a lot of gaming content influencers and audiences out there. It will always be an easier and faster form of information dissemination.

Marketers have been diverting their focus towards the gaming and esports industry. Brands understand the potential of the industry and how rapidly the industry has grown. Industry-specific brands such as ASUS, HyperX, MSI and AMD Ryzen, etc., always had their focus on gaming influencers. Surprisingly, brands that are not industry-specific have started investing in gaming talents judging by young gamers' potential and influential powers. Gamers are committed, consistent and loyal. The rising popularity of gaming is something that is appealing to advertising, and marketing hoping to align their brands with this loyalty.

Trinity Gaming Abhishek Aggarwal