How Lupin promoted its female intimate care product V-Bath via content route

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

BuzzInContent Bureau Mumbai, December 03, 2019

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Lupin, a leading pharma brand, has launched the #SahiBaat content initiative for its newly launched female intimate wash product V-Bath. #Sahibaat campaign, conceptualised by Wavemaker and POPxo, whi...

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Lupin, V-Bath, Richa Chadda, Wavemaker, POPxo,

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How Lupin promoted its female intimate care product V-Bath via content route

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

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How Lupin promoted its female intimate care product V-Bath via content route

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

This premium article is available to paid subscribers only.

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