How men's innerwear brand XYXXCrew's influencer-led Halloween campaign helped increase awareness and sales

The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

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BuzzInContent Bureau
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This Halloween, XYXXCrew, a premium brand that designs and manufactures innerwear for men, launched an influencer-led campaign, celebrating the promise of #NoUnderwearHorrors by teaming up with lifestyle men influencer Andre Borges.

 The #NoUnderwearHorrors campaign’s objective was to introduce unspoken issues of men’s underwear. The brand understands how crucial it is to choose the best underwear and has found perfect hacks, giving us the best selections that are beneficial for everyday activities.

Given how daily intimates are something that men feel uncomfortable talking about out loud, Andre Borges associated with the brand by sharing his personal experiences as to how XYXX has helped overcome his #NoUnderwearHorrors by stating, “Men often hesitate to talk about underwear problems they face, they just make do with what they have. My collaboration with XYXX has provided me with a great platform to talk about these issues and encourage men all over to erase the hesitation with underwear discomfort. We have produced a great quirky way to let the viewers know it’s not just them facing these issues; these horrors are experienced by each and every one of us. XYXX has comfortable fabric, affordable prices with great quality and durability. In my personal experience, it took all my issues away.”

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XYXX also collaborated with other lifestyle influencers like Harman Singha, anchor and actor, Kunal Thakur of Kabir Singh fame and Garth D'Mello, musician, focusing on the unspoken issues and help get you in the right-wing with ‘What are men thinking with everyday underwear issues?”

These influencers stated their issues of comfort for travellers, chafing due to workouts, fabric rashes, size issues, teeth marks and durability with a funny and honest twist, inspiring individuals to speak up about the underwear issues.

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Speaking about the campaign, Yogesh Kabra, founder of XYXX, said, “We believe it is a great initiative to bring out the issues men generally face when it comes to talking to about innerwear. Our collaboration with Andre Borges and other lifestyle influencers have had a great impact on our sales and brand awareness. We have noticed a great uplift in our purchase and have noticed a great shift in men seeking the right pairs and asking the right questions about innerwear comfort. It has been a great activity and we are happy to be a part of this community.”

XYXX believes men deserve underwear that is beyond functional. The brand knows how crucial it is to choose the best underwear and has found perfect hacks, giving us the best selections that are beneficial for everyday activities.

#NoUnderwearHorrors campaign men's innerwear XYXXCrew